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Augmented Reality Is Overhyped and Abused

2009.12.12

Augmented Reality is overhyped and abused, writes Matthew Szymczyk in Advertising Age, and we’re in danger of killing off a rather useful technology.

“As web-based augmented-reality applications have exploded, it’s more important than ever to remember AR is a technology based on utility and not gimmicks.”

Augmented Reality Is Overhyped and Abused – Advertising Age – DigitalNext.

Some good examples of AR are provided here, which are about to transform computing technology use at home.

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